You may not own the moguls or dominate the downhill, and Lindsey Vonn may not lay awake nights worrying about you and your style, but when you step out in your Tecnica Moon Boots, you look totally world class.
Tecnica Moon Boots have owned the aprs-ski scene since their debut in 1972. Unlike other 1972 fashion icons–avocado-coloured appliances, fake blonde hair teased-up like the Eiffel Tower, and pop songs by Nilsson-They have transcended space and time, becoming certified fashion classics. Moreover, unlike most fashion favourites from 1972, Moon Boots were built to last for more than the designer’s fifteen minutes of fame. You still will find “original”-not “used” or “retro,” but genuinely vintage-Moon Boots in resale boutiques. If ever you see a pair in a thrift store, grab them, because they are as precious as platinum. Now, a fourth generation of moon boot aficionados warms tender little toes in super-high-fashion, uber-functional Tecnica Moon Boots.
Tecnica broke into the shoe market constructing high-quality work and mountain boots, and the company quickly established a venerable reputation for durability and quality. Today, the people at Tecnica honour their history and preserve the company’s traditions. They say, “Tecnica focuses on the best quality, best performing and best fitting footwear, be it hard charging race ski boots, ski boots for the entry level skier, high-fashion apres footwear or outdoor athletic shoes.”
Of course, Moon Boots look sort of funny and funky. Of course, they look as if you could actually walk around the moon in them; nine out of ten devotees probably would walk around the moon in them if they could. Moon boot lovers around the world wear them everywhere, for everything, with everything.
The funk drives the charm. But the fit and feel drive your devotion. Did you know they are certified to keep your feet warm at thirty degrees below zero? And that’s Fahrenheit! Your ever-so-cute boots fit comfortably, especially because their unique criss-cross lacing system lets you adjust them to precisely your level of comfort. They grip on wet and slippery surfaces, and they effortlessly splash through puddles and power through snow drifts. You cannot make those claims about your expensive high-heeled boots: those high-heels may have been hand-crafted in Spain, but they hurt like hell, and they slip around on frosty sidewalks like greased pigs. The cool girls in Aspen and Innsbruck wear nothing but Moon Boots; why would you choose anything else?
Given their high-tech provenance and their space-age construction, Moon Boots ring-up at about 60. In difficult economic times, it may seem difficult to justify spending that much money on “seasonal” shoes. You must consider, however, you buy them not just for this season and next but for approximately the next twenty winters…and, then, you give them to your daughter.
The old story goes that Tecnica designers never met a colour or fabric they could not craft into a pair of Moon Boots. Adding credibility to the folk tale, the people at Tecnica offer the boots in more than 100 styles, colours, textures, and patterns. You will have no problem finding a design that suits your signature style; instead, you will have difficulty deciding which among many styles you like best.